Altnet is committed to reducing piracy on file-sharing P2P networks by offering users a legal alternative to pirating music and other digital media. All Altnet products and services are aimed to fulfilling this objective.

Through its agreements with content owners, Altnet has created a digital library of downloadable music, video, software and games. Each file in the library is copy-protected with best-of-breed Digital Rights Management (DRM) security protection, Altnet’s patented GoldFile™ wrapper, and Altnet's PeerPay™ payment gateway which allows users to purchase files with a single click.

Altnet licenses DRM technology from Microsoft to protect music and video files (this technology is used by most major music download sites). Users are encouraged to swap Altnet-distributed files because once they are downloaded to a new user’s PC, the rules are reset and the licensing process starts all over again. The music owner sets the pricing and the rules for the file (e.g. “One free play, then charge $0.99”).

In addition to its content library, Altnet uses a closed, secure, P2P network to make the distribution of the files in the library as efficient and inexpensive as possible. Users can not add their own files to Altnet’s P2P network - only Altnet-authorized files are allowed. By using P2P technology, the bandwidth required to distribute Altnet files is 1/10th the cost of a traditional central-server architecture.

Impactful Marketing – PromoteIt™

Applications that bundle Altnet technology can promote Altnet GoldFiles™ in a variety of ways.
In Kazaa Media Desktop, for example, Altnet GoldFiles™ are promoted using the following methods:
• TopSearch™ file search
• Showcase pages in Kazaa and Grokster
• Digital Rights Management (DRM) marketing window with artist artwork
• Customized promotions in DRM marketing window

Altnet’s patented P2P technology delivers files to users at near-zero cost. Altnet has distribution agreements with major search engines, P2P networks and websites.

In addition, at no additional charge, Altnet offers its label partners a turnkey digital download service that can be offered via the websites of its label partners. Altnet can handle all storage, bandwidth and serving costs as part of its standard service offering.

Altnet has deployed a complete payment gateway solution, PeerPay™, to allow users to easily purchase digital media in Altnet’s library. A user may make a one-time purchase using a variety of billing options, or may create a PeerPass™ account that allows them to make future purchases with a single click.

Altnet has developed a comprehensive backend system that allows content providers to manage their campaigns, and view file & sales performance reports. BackOffice™ enables the real-time management of campaigns via a simple web interface. It also provides up-to-the-minute stats on all aspects of any campaign, which can be viewed by the content owner from any web-connected computer.